About Us

Established in 2012, DURO threads® is a New York based streetwear brand dedicated to individuals focused on pursuing their passions. Our name, "DURO," translates to "hard" in Spanish and is also used as slang for "tough", reflecting the resilience of our supporters.

Central to our identity is our logo, a combined heart and dollar sign, which represents our "Love Your Hustle" motive, because that is what we do.